Summary

Hardt Studio, a multi-disciplinary design firm, required a website that would showcase its diverse portfolio with clarity and precision. The aim was to develop a platform that reflects their expertise in architecture, interior design, and landscape projects.

Year

2023

Role

Developer

Contribution

UX · Visual · Development · Copywriting

View site

Areas of Focus

Business Goals

The website's main focus is to showcase their work while keeping other elements minimal. Hardt Studio is a creative agency specializing in crafting harmonious atmospheres tailored towards every client's requests. The goal was to portray their unique approach towards design in the form of a website.

Problem

Their previous site did not adequately showcase their work's visual impact, nor did it offer a seamless user experience. Visual assets did not demonstrate the talents Hardt Studio had to offer. Their site was very bland and did not set them apart from competitors.

Discovery

Subjective visual research

Analyzed the studio's design philosophy to ensure the digital presence mirrored their high-end, modern style across all disciplines.

Identify asset needs

Determined how to present projects in a way that maximizes visual storytelling while maintaining site simplicity.

Showcase a brand direction

I synthesized visual and functional elements that aligned with the brand’s identity. I ensured that every touchpoint—from the homepage to the booking process—reflected a consistent look and feel.

Design

Visual Assets

To meet the aesthetic needs of the site, I designed a minimalist navbar that streamlined navigation without sacrificing functionality. By simplifying the layout and reducing the number of visible elements, the new design draws attention to key sections while maintaining a clean, unobtrusive look.