Landetrequired a modern digital platform that would highlight its unique countryside properties and simplify the booking process. The website needed to reflect the tranquil and stylish brand ethos while offering seamless functionality.
Year
2023
Role
Web Designer/Developer
Contribution
UX · Visual · Development · Animation · Art Direction
Develop a user-friendly, visually appealing website to showcase vacation properties and increase bookings. Integrate a streamlined booking system and deliver a cohesive design to enhance the brand experience.
Problem
The previous solution lacked a smooth booking process and a visual identity that matched the brand's serene, countryside appeal. The client needed a scalable, responsive platform to effectively display properties and automate bookings.
Discovery
Subjective visual research
Partnering with research, we shared imagery with users to gauge the reactions. Looking at subjective preferences and general usefulness.
Identify asset needs
Discovering our asset needs by documenting the spectrum of where brand needs to play a key role, vs where it should take a back seat.
Showcase a brand direction
Crafted unique visual elements, reinforcing the brand’s image and enhancing user engagement while supporting a seamless experience.
Design
Visual Assets
During the times our team didn't have an ideal asset to communicate the right message or tone, I was able to create unique assets to assist and re-enforce a particular messages. Ultimately helping extend the brand across all lines of business.
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