Summary

Magic is an AI-powered assistant service aimed at providing seamless, on-demand support for businesses and individuals. The goal was to develop a user-friendly, responsive website that clearly communicated the platform’s benefits while simplifying the process of signing up for services.

Year

2024

Role

Designer · Developer

Contribution

UX · Visual · Development · Copywriting

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Areas of Focus

Business Goals

Create a visually appealing website that emphasizes Magic’s capabilities, enhances user interaction, and drives conversions through an intuitive onboarding process.

Problem

The platform required a modern, scalable digital presence to increase user engagement and clarify how AI-driven assistants could solve day-to-day operational challenges.

Discovery

User Behavior Analysis

Researched target users’ preferences and behavior to identify pain points in the communication process, as AI remains a relatively new concept for many. The analysis revealed that potential users needed more clarity on how Magic’s AI assistants work and how they could solve real-world challenges.

Identify asset needs

Identified the need for dynamic visuals and clear calls-to-action to educate visitors while promoting Magic’s unique features

Showcase a brand direction

By blending sleek, intuitive visuals with clear messaging, I reinforced Magic’s position as a cutting-edge solution that is both approachable and highly effective. Every element of the site was designed to build trust, educate users, and showcase the brand's forward-thinking approach.

Design

Spotlight

Developed a savings calculator based on the number of monthly credit card orders and average order volume and outputed the savings on an annual basis.