Summary

Sonoma Home Watch offers peace of mind to homeowners by providing property monitoring services while they’re away. The project required a website that effectively communicated their unique service offerings and helped build trust with potential clients.

Year

2024

Role

Designer · Developer

Contribution

UX · Visual · Development · Creative Direction

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Areas of Focus

Business Goals

Design a professional and approachable website that clearly explains the value of home watch services, simplifies appointment bookings, and emphasizes the company’s reliability and thoroughness.

Problem

Sonoma Home Watch did not have a website, limiting their ability to reach potential clients and communicate the value of their services. They needed an online platform that would establish credibility and make their offerings more accessible.

Discovery

User Behavior Analysis

Researched the needs and concerns of homeowners seeking reliable property monitoring, ensuring the site design would clearly address the brand's values and services to mitigate confusion.

Branding & Communication

Developed a messaging strategy that conveyed security and professionalism, emphasizing the company’s dedication to property care.

Minimalist Approach

Created a simple, user-friendly interface that highlighted key services, customer testimonials, and easy booking options. The website was designed to provide clarity and make it easy for users to take action.

Design

Spotlight

Sonoma has a vast amount of trusted brands for their homes. In order to showcase this with a minimalist approach, I created a brand carousel that continously portrays each brand Sonoma works with.